60 Seconds with Jeff Low
Inside Flyer, December 2013

Stash Hotel Rewards launched on May 20, 2010. The loyalty program for unique, independent hotels initially focused on hotels in San Francisco, New York and Seattle and has now expanded to other cities in the U.S. We spoke with Jeff Low, founder and CEO.  

Continue to article

 

 The Lane Hotel Partners with Stash Hotel Rewards
 Hotel Business Review, December 10, 2013

 The Lane Hotel, one of New England’s most historically unique hotels, announced today that it has partnered with Stash Hotel Rewards.  “Partnering with Stash allows us to offer our guests a points program that’s extremely competitive with the programs offered at larger chain hotels here in Keene – and throughout New England,” said Alex Bates, Area GM for Colwen Hotel Management.  
 

 Continue to article 

 

Secret Stash
Smart Meetings, November 2013

It’s well known that large chains such as Marriott, Hilton and Starwood offer lucrative rewards programs for repeat guests.  While these programs provide business travelers an incentive to stay with one brand over another, they may also limit their choices.  Enter Stash, a rewards program designed to promote independent hotels across North America and the Caribbean.
 

Continue to article (p. 28)

 

Chancellor Hotel Launches Loyalty Program
Northwest Arkansas Business Journal, November 13, 2013

“Given the close proximity to large organizations like Wal-Mart (Stores Inc.), Tyson Foods (Inc.) and the University of Arkansas, Fayetteville draws a steady stream of frequent business travelers,” Sage Stafford, director of guest services at The Chancellor Hotel, said in the release.  “Joining Stash puts us in a position to compete for these travelers by coupling our true Southern hospitality with a rewards program that road-warriors value.”
 

Continue to article

 

Magellan Awards 2013
Travel Weekly, October 21, 2013

Creativity in the travel industry finds many expressions.  Collectively, this year's Travel Weekly's Magellan Award entries reflect the full range of inspired talent that powers the industry and inspires billions of people to get out of their chairs and experience the renewing power of travel.  The best of industry creativity goes below the surface and touches the heart as well as the brain, and resonates deeply.
 

Continue to article

 

A Hotel Rewards Program for College Towns
The New York Times, October 2, 2013

Many families of college students will be heading to college towns across the country for visits during homecoming and parents’ weekends (not to mention four years of pickups and drop-offs), but choosing a hotel often involves a trade-off.  Larger brands typically offer guests loyalty rewards programs that garner valuable points for stays, but smaller, independent hotels may be more convenient and closer to campus.  Stash Hotel Rewards, a point-based rewards program for independent hotels, recently announced that more than 70 independent hotels in the United States located on or near college campuses are now part of its loyalty program. 
 

Continue to article

 

Stash Hotel Rewards Triple Points
Loyalty Traveler, September 24, 2013

Stash Hotel Rewards grew up while I was not paying attention. The four year old loyalty program for independent hotels now has over 180 participating properties of upper upscale hotels in 36 states, D.C. and the U.S. Virgin Islands. There are 50 hotels in California alone.
 

Continue to article

 

Earn Stash Rewards Points at Independent Hotels
SmarterTravel, September 19, 2013

Tired of the major chains' cookie-cutter hotels?  Want to patronize independent hotels with real style, genuine character, and still earn loyalty points for your stays?  There's a loyalty program for that.  Stash Hotel Rewards awards five points for every dollar spent at a collection of around 200 independent U.S. hotels. Among them: The James New York, O Hotel in Los Angeles, Gateway Canyons Resort in Colorado, and the Viceroy Miami.
 

Continue to article

 

Stash Hotel Rewards Program Going Strong
Loyalty 360, September 18, 2013

The idea for a loyalty program for independent hoteliers came to Jeff Low when he previously worked at Expedia and traveled frequently between New York and Seattle.  "The George Clooney character in the film, ‘Up in the Air’, exists," Low said. "They are really focused on getting their points to pay back their family and themselves for time spent on road. The independent hoteliers all recognized a need for a program like this because they weren’t getting that frequent traveler." 
 

Continue to article

 

Stash Hotel Rewards Expands Partnership with Denihan Hospitality Group
Hotel Business, September 13, 2013

Stash Hotel Rewards has expanded its partnership with Denihan Hospitality Group by adding three new properties to the rewards program—The Benjamin, The James New York and The James Royal Palm. “We dug into the data and found that Stash Rewards clearly drives incremental revenue to our hotels," said Tom Botts, EVP, Chief Customer Officer, Denihan Hospitality Group. "Since partnering with Stash, we’ve welcomed a significant number of new guests – Stash members that had never before stayed at a Denihan property. We have also seen that when guests join Stash, they come back more often.”
 

 Continue to article 

 

WebRezPro Cloud Property Management System Automates the Management of Stash Hotel Rewards for Independent Hotels
Digital Journal, September 10, 2013

WebRezPro PMS worked in conjunction with Stash Hotel Rewards and Charlestowne Hotels to develop the automated solution, enabling WebRezPro to send Charlestowne’s guest stay data to Stash Rewards immediately upon check-out. Previously, hotel staff were required to create and export nightly reports which contain information needed to award guests with Stash points. The new interface saves independent hoteliers time and expense by eliminating traditional reporting processes, allowing them to focus on other areas of the business.
 

Continue to article

 

Greystone Hotels Expands Partnership with Stash Hotel Rewards
Hotel Executive, September 4, 2013

Greystone Hotels expanded its partnership with Stash Hotel Rewards by adding Empress Hotel La Jolla. With this addition, Greystone Hotels grows its Stash Rewards footprint to 7 hotels in California. “We’ve won valuable meetings and events business by using Stash to incent business travelers and travel planners – a very competitive segment of the hospitality industry,” said Jennifer Langham, SVP of Sales and Marketing for Greystone.
 

Continue to article 

 

Loyalty programs are worth the cost
Hotel News Now, August 13, 2013

About four years ago, Dan Donahue was wondering how his independent hotel, the Lenox in Boston, was going to keep up with the big boys of the industry.  His answer: Join a loyalty program—specifically, Stash Rewards. The results, said Donahue, managing director of the property, speak for themselves. Approximately a third of the hotel’s guests are loyalty members.
 

Continue to article

 

Hotel Phillips Partners with Stash Hotel Rewards
The Kansas City Star, August 13, 2013

Stash members are now able to earn and redeem points at Hotel Phillips, a hotel immersed in the rich culture of the Crossroads Arts District. “By providing our guests with the added benefit of a rewards program, we’re able to level the playing field with the branded hotels and reward our guests for choosing to stay at independent properties like Hotel Phillips,” said Blaine Proctor, Director of Sales and Marketing at Hotel Phillips.
 

Continue to article 

 

Independents adapt loyalty program offerings
Hotel News Now, August 12, 2013

Denihan’s Affinia Hotel Collection was one of the first independent hotel collection to join Stash Hotel Rewards, an independent hotel rewards program that awards members five points per dollar of revenue in exchange for free hotel stays. Since Denihan began using the program, the company has seen a 20% increase in the frequency of stays by existing guests after they have joined Stash.

Continue to article

 

How to Get Free Nights at Independent Hotels
Kiplinger, August 6, 2013

Stash Hotel Rewards offers members who stay at any of the nearly 200 participating inns, resorts and boutique hotels the ability to earn points for free nights. There's no cost to join, and you earn five points for each dollar spent on room rates. The number of points required for free stays varies from hotel to hotel and throughout the year (depending on whether it's peak season), but the minimums tend to be less than what major chain loyalty programs require for rooms at many of their properties in mid-size and large cities. 
 

Continue to article

 

Loyalty can pay off in big, little ways for retailers
Providence Business News, August 5, 2013

Hotel Viking in Newport, an independent hotel that signed up six months ago with Palo Alto, Calif.-based Stash Hotel Rewards, is also seeing benefits from that affiliation, said hotel spokeswoman Marlen Scalzi.  “We just really like the program because it puts us on an even playing field with other hotels in the area that have a loyalty program,” Scalzi said. “The big brands [like] Marriott have a rewards program, so this just gives us something to offer our guests so they can redeem points based on revenue, and they can travel and redeem points at other participating hotels.”
 

Continue to article

 

Best Hotel Rewards Programs
U.S.News & World Report, July 18, 2013

The Stash Hotel Rewards program benefits travelers who prefer to stay in boutique hotels when visiting destinations across the United States, such as California and the Northeast coast (particularly New York City). The Stash Hotel network includes nearly 200 independently owned hotels across the country.
 

Continue to article

 

Magnolia Hotel Houston Partners with Stash Hotel Rewards
The Wall Street Journal, June 20, 2013

"Our typical guests tend to be independent, frequent travelers that enjoy staying at one-of-a-kind boutique hotels, but also want the benefits of being part of a rewards program," said Jennifer Kasprzak, Director of Sales and Marketing at Magnolia Hotel Houston. "By partnering with Stash, we are now able to honor our most loyal guests, while also giving them an incentive to stay at other independent hotels across the country that offer similar comforts and amenities that are available here at the Magnolia Hotel Houston."
 

Continue to article 

 

Old Santa Fe Inn Partners with Stash Hotel Rewards
TravelPulse, May 20, 2013

“When you stay at Old Santa Fe Inn, it’s a distinct experience that you won’t find with any of the large chain hotels in our area,” said John Smallwood, Manager of the Old Santa Fe Inn. “Our guests typically appreciate the uniqueness of our hotel and the higher level of personal service we’re able to provide. The Stash Rewards program is an ideal fit for these types of travelers because it’s extremely accommodating – and it’s a rewards program that’s as independent as the Old Santa Fe Inn itself.”
 

Continue to article

Adoba Hotel Dearborn/Detroit Partners with Stash Hotel Rewards
Ecogreen Hotel, May 15, 2013

“The Stash Rewards Program enables elite-level, independent hotels like the Adoba Hotel Dearborn/Detroit to entice more corporate travelers, compete with large hot el chains, and reward loyal guests - which is a distinct advantage for us,” said Adrienne Pumphrey, Global Head of the Adoba Brand. “We’re able to use the Stash Program to provide guests with a more highly-personalized experience, which is very appealing to today’s young, independent business travelers that are looking for something extraordinary to enhance their travel.”
 

Continue to article 

 

'The Bachelor' Takes His Six Soulmates to the Buccaneer Resort in St. Croix
HotelChatter, February 12, 2013

Sean has decided to whisk the girls off to the island of St. Croix to further determine who is the one he is going to spend the rest of his life with. After arriving on the island by seaplane, Sean takes his harem to The Buccaneer Resort, a beachfront pink palace that is one of the island's longest-running resorts.  If you're considering this "Bachelor" getaway, then before you throw down your credit card, you should first enter the Stash Rewards Caribbean Giveaway which is gifting one lucky winner with a 7-night stay at the Buccaneer. Cross your fingers!

Continue to article

 

Hotel at WaterWalk joins rewards program
The Wichita Eagle, February 2, 2013

Hotel at WaterWalk has joined a program that allows its customers to earn points, allowing it to compete with larger hotel chains’ rewards programs.  Steve Butcher, asset manager for Consolidated Holdings, the company that owns the 88-suite hotel at 711 S. Main, said the partnership with Stash Hotel Rewards will give the hotel a competitive lift among guests who like to stay in independently owned hotels but don’t because of the absence of a rewards program.
 

Continue to article